ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store the way you want to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Schedule AWeber Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
When you select a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for future email campaigns.
It is attainable to discover information such as CTA when you change a particular part of the design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How To Schedule AWeber Autoresponder
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so you don’t have to tension. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Schedule AWeber Autoresponder
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) How To Schedule AWeber Autoresponder
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.