ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the power to market the store in the way you wish to.
It might sound straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To See Spam Score In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based in HTML templates. Being a platform uses automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
When you select a template, be certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option to send out future emails.
There is a possibility of locating information such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. How To See Spam Score In AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds the process and you don’t have to tension. They accept these file types when they import:
You have the decision of using a pre-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To See Spam Score In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To See Spam Score In AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.