How To Segment Emial List AWeber

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store however you would like to.

In writing, this could sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Segment Emial List AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.

How To Segment Emial List AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS to Email Templates

For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.

So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be utilized as the basis for future emails.

It’s possible to find data like CTA when you change a particular part or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How To Segment Emial List AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. This speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. How To Segment Emial List AWeber

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.

The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) How To Segment Emial List AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber provide support for customers?

They can. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you can manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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