ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store the way you want to.
In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Segment List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service that are based in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. Some email template templates can be used with RSS feed.
When you select a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be used as the one to send out future newsletters.
It’s possible to find information such as CTA when you alter one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. How To Segment List AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the tension. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How To Segment List AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) How To Segment List AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.