How To Segment Lists In AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store the way you want to.

On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber How To Segment Lists In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

How To Segment Lists In AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template also works.

RSS feed to Email Templates

For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. Some email template templates are compatible with RSS feeds.

If you decide to use the template, make sure to find one that is compatible with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.

You can create the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be utilized as the basis to send out future email campaigns.

It is attainable to discover data such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. How To Segment Lists In AWeber

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so you won’t feel the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Segment Lists In AWeber

If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign and see the source of these data. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.

The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) How To Segment Lists In AWeber

What is Aweber?

The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber provide customer support?

They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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