ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store however you would like to.
On paper, it may sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Segment Your Email List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and can be used to determine the best option to send out future emails.
It is attainable to discover information such as CTA in the event that you change an element or design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. How To Segment Your Email List AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you won’t feel the anxiety. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Segment Your Email List AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Segment Your Email List AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.