ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the ability to promote your store the way you want to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Send A Broadcast AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis to send out future emails.
It is attainable to discover data such as CTA when you change a particular part of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. How To Send A Broadcast AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you don’t have to tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Send A Broadcast AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Send A Broadcast AWeber
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.