ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store however you would like to.
On paper, it could seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Send An Email To A Particular Person On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is utilized as the basis for any future email campaigns.
There is a possibility of locating data like CTA in the event that you change an element or design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish, you can use Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How To Send An Email To A Particular Person On AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Send An Email To A Particular Person On AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Send An Email To A Particular Person On AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.