ECommerce and Email Marketing go together. If you own the online business, you have the power to market the store in the way you wish to.
On paper, it might sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Send Blog Posts With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose the template, make certain to select one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used as the one for future newsletters.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. How To Send Blog Posts With AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the details, it’s also possible to import them. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you must wait for verification from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Send Blog Posts With AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Send Blog Posts With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.