How To Send Broadcast To Tagged Subscribers AWeber

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store the way you want to.

It may appear easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber How To Send Broadcast To Tagged Subscribers AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.

How To Send Broadcast To Tagged Subscribers AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Some email template templates can be used with RSS feed.

So when you choose a template, be sure you choose one that works with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading, font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having a landing page for the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and will be utilized as the basis for any future newsletters.

It’s possible to find details like CTA in the event that you change one particular aspect of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.

The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. How To Send Broadcast To Tagged Subscribers AWeber

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and you don’t have to tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Send Broadcast To Tagged Subscribers AWeber

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer that.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) How To Send Broadcast To Tagged Subscribers AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber offer support for customers?

They do. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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