ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Send Emails For Free AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates can be used with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be utilized as the basis for any future emails.
There is a possibility of locating data such as CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Send Emails For Free AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so you don’t have to stress. They accept these file types for import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Send Emails For Free AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Send Emails For Free AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.