ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store however you would like to.
It could seem simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Send My Gravity Form Info To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be utilized as the basis for future email campaigns.
It is attainable to discover details such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Send My Gravity Form Info To AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Send My Gravity Form Info To AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing may not be available, however, you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How To Send My Gravity Form Info To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.