How To Send One Off Emails AWeber

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store in the way you wish to.

On paper, it might appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Send One Off Emails AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.

How To Send One Off Emails AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can change the color as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.

If you decide to use the template, make sure to find one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and can be utilized as the basis to send out future emails.

There is a possibility of locating information such as CTA when you alter an element in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Send One Off Emails AWeber

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Send One Off Emails AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to essential vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) How To Send One Off Emails AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to facilitate the integration.

Does Aweber provide customer support?

They can. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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