How To Send Out A Single Email On AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store however you would like to.

In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber How To Send Out A Single Email On AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.

How To Send Out A Single Email On AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

So when you choose a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and will be utilized as the basis for any future emails.

It is attainable to discover data such as CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The workaround they have at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. How To Send Out A Single Email On AWeber

If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds the process and you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Send Out A Single Email On AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to essential vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you develop.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) How To Send Out A Single Email On AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber offer support for customers?

They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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