ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.
On paper, it may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Send Pdf Download AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be used to determine the best option for future emails.
It is attainable to discover information such as CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, and so on. How To Send Pdf Download AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them. It will speed up the process so you won’t feel the anxiety. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How To Send Pdf Download AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Send Pdf Download AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.