ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store in the way you wish to.
On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Send To Unopens In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
When you select a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used as the one for any future emails.
It’s possible to find data like CTA when you change a particular part in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. How To Send To Unopens In AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the details, it’s also possible to import them. It will speed the process and you don’t have to anxiety. It will accept these types of files for import:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Send To Unopens In AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) How To Send To Unopens In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.