How To Seperate List Into Groups AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the power to market the store the way you want to.

On paper, it may appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber, how email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber How To Seperate List Into Groups AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the information through their stats.

How To Seperate List Into Groups AWeber

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

For those running a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Some email template templates are compatible with an RSS feed.

When you select the template, make sure to find one that is compatible with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.

You can design the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and is used as the one to send out future email campaigns.

It’s possible to find information such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. How To Seperate List Into Groups AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also possible to import them. This speeds the process and that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Seperate List Into Groups AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will develop.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) How To Seperate List Into Groups AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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