ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store the way you want to.
It may appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Set A Campaign In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built on HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is utilized as the basis to send out future emails.
It’s possible to find information like CTA in the event that you change an element or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. How To Set A Campaign In AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It will speed up the process , so you don’t have to stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Set A Campaign In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Set A Campaign In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.