ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the ability to promote your store the way you want to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Set Permanent Footer In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one to send out future newsletters.
It’s possible to find details like CTA when you alter a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Set Permanent Footer In AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so you don’t have to stress. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Set Permanent Footer In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Set Permanent Footer In AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer service?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.