ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store the way you want to.
In writing, this could appear simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Set Up A Professional Email In AWeber
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP for email
Cons
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.
> > Click Here to Sign up AWeber Today < <
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feed.
When you select a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
> > Click Here to Sign up AWeber Today < <
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
A/B Testing
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future emails.
It is attainable to discover data like CTA when you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Data Segmentation
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
> > Click Here to Sign up AWeber Today < <
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.
Marketing Automation
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. How To Set Up A Professional Email In AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. It will speed up the process , so you don’t have to anxiety. They accept these file types when importing:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How To Set Up A Professional Email In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This makes sure that users know what they can incorporate into their campaigns.
> > Click Here to Sign up AWeber Today < <
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.
Free Plan
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
Pro Plan
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
> > Click Here to Sign up AWeber Today < <
Commonly asked questions (FAQs) How To Set Up A Professional Email In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.