ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store the way you want to.
It could seem easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Set Up An Autoresponder In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it is utilized as the basis to send out future newsletters.
It is attainable to discover information such as CTA when you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. How To Set Up An Autoresponder In AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you don’t have to stress. It will accept these types of files for import:
You can choose between using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. How To Set Up An Autoresponder In AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How To Set Up An Autoresponder In AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.