ECommerce and Email Marketing go together. In running an online store, you’re given the power to market the store in the way you wish to.
It could seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Set Up An AWeber Email Sequence
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it can be used to determine the best option to send out future email campaigns.
There is a possibility of locating details such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. How To Set Up An AWeber Email Sequence
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them instead. It speeds the process and you don’t have to stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How To Set Up An AWeber Email Sequence
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) How To Set Up An AWeber Email Sequence
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.