ECommerce and Email Marketing go together. In running an online store, you have the power to market the store however you would like to.
It may seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Set Up Autoresponder In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat. Some email template templates work with an RSS feed.
So when you choose a template, be certain to select one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for future email campaigns.
There is a possibility of locating information like CTA when you change a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. How To Set Up Autoresponder In AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to stress. They accept these file types when importing:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. How To Set Up Autoresponder In AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Set Up Autoresponder In AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.