ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
It may seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Set Up AWeber Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. Not all email templates work with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How To Set Up AWeber Autoresponder
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so you don’t have to anxiety. They accept these file types when they import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Set Up AWeber Autoresponder
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) How To Set Up AWeber Autoresponder
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.