ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store the way you want to.
On paper, it could sound simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Set Up AWeber With Konnektive
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. Being a platform uses automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. How To Set Up AWeber With Konnektive
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them. It speeds up the process , so you don’t have to anxiety. They will accept the following file types for import:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Set Up AWeber With Konnektive
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Set Up AWeber With Konnektive
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.