ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store however you would like to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Set Up Zapier For Square To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
So when you choose the template, make sure to find one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating details like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. How To Set Up Zapier For Square To AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you don’t have to tension. They will accept the following file types when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Set Up Zapier For Square To AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Set Up Zapier For Square To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.