ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the option of marketing the store however you would like to.
It could appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Setup Autoresponder In AWeber When Someone Sends An Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it will be used as the one to send out future emails.
It’s possible to find details like CTA when you alter a particular part of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. How To Setup Autoresponder In AWeber When Someone Sends An Email
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the data, it is also possible to import them. This speeds up the process so you won’t feel the stress. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How To Setup Autoresponder In AWeber When Someone Sends An Email
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) How To Setup Autoresponder In AWeber When Someone Sends An Email
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.