ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store the way you want to.
On paper, it could sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Share A Video In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future emails.
It is attainable to discover information like CTA in the event that you change a particular part in the layout. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. How To Share A Video In AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also feasible to upload them. This speeds up the process so you don’t have to stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. How To Share A Video In AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) How To Share A Video In AWeber
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.