ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store however you would like to.
On paper, it could seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Share Autoresponder Messages In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service built on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated style. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is used as the one for future emails.
It’s possible to find information like CTA when you alter an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Share Autoresponder Messages In AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so you don’t have to anxiety. They accept these file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or email, you can get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How To Share Autoresponder Messages In AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Share Autoresponder Messages In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.