ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it might appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Show Custom Unsubscribe Message Before Unsubscribe AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be sure to find one that works with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and is utilized as the basis for future emails.
It is attainable to discover details such as CTA in the event that you change a particular part in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How To Show Custom Unsubscribe Message Before Unsubscribe AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Show Custom Unsubscribe Message Before Unsubscribe AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Show Custom Unsubscribe Message Before Unsubscribe AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.