ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it may seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Sign Up For An AWeber Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used to determine the best option for any future email campaigns.
It is attainable to discover data like CTA in the event that you change a particular part or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. How To Sign Up For An AWeber Account
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them. This speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Sign Up For An AWeber Account
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How To Sign Up For An AWeber Account
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.