ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
It could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Spam Test An AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be utilized as the basis to send out future email campaigns.
It’s possible to find data like CTA when you alter one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. How To Spam Test An AWeber Email
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them instead. It will speed the process and that you don’t experience the tension. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How To Spam Test An AWeber Email
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Spam Test An AWeber Email
What exactly is Aweber?
An email-based marketing service is a must for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.