ECommerce and Email Marketing go together. In running an online store, you’ll have the power to market the store the way you want to.
In writing, this could appear straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Split Test A Message On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. As a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates can be used with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be utilized as the basis for any future email campaigns.
It is attainable to discover data such as CTA when you alter one particular aspect or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. How To Split Test A Message On AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the tension. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Split Test A Message On AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) How To Split Test A Message On AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.