How To Split Test AWeber Emails

aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store the way you want to.

It may seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How To Split Test AWeber Emails

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based on HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to subscribers, you are able to view the details through their statistics.

How To Split Test AWeber Emails

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

For bloggers who have a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that work with an RSS feed.

When you select the template, make sure you choose one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having a landing page for the email marketing system at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and can be used to determine the best option for any future emails.

It’s possible to find information such as CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect here can be used for future campaigns. Depending on what they do it is possible to use Aweber for better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. How To Split Test AWeber Emails

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It will speed the process and that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Split Test AWeber Emails

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will make.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) How To Split Test AWeber Emails

What is Aweber?

Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They do. Customer service on Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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