ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store however you would like to.
In writing, this might seem easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Tag In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is utilized as the basis for future emails.
There is a possibility of locating information like CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. How To Tag In AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process , so you don’t have to stress. They accept these file types when they import:
You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How To Tag In AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, however, you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) How To Tag In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They do. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.