ECommerce and Email Marketing go in tandem. When you manage the online business, you have the ability to promote your store in the way you wish to.
On paper, it might appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Tell If AWeber Subscriber Bought Product
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis to send out future email campaigns.
It is attainable to discover details such as CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Tell If AWeber Subscriber Bought Product
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the tension. They accept these file types when importing:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. How To Tell If AWeber Subscriber Bought Product
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Tell If AWeber Subscriber Bought Product
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.