ECommerce and Email Marketing go together. When you manage your own online shop, you have the power to market the store the way you want to.
In writing, this might seem easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Test A Campaign AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used to determine the best option for any future newsletters.
It’s possible to find details such as CTA when you alter a particular part or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, and so on. How To Test A Campaign AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can have their help. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. How To Test A Campaign AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) How To Test A Campaign AWeber
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.