ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
On paper, it might appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Tie Wufoo With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used to determine the best option to send out future newsletters.
It’s possible to find information such as CTA when you alter an element of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. How To Tie Wufoo With AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s possible to import them. This speeds up the process so that you don’t experience the tension. They accept these file types when importing:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. How To Tie Wufoo With AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In one way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Tie Wufoo With AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.