ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store the way you want to.
It might seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Track Different Traffic Sources In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. As an online platform uses automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future emails.
There is a possibility of locating information like CTA when you alter an element in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. How To Track Different Traffic Sources In AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds the process and you don’t have to anxiety. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Track Different Traffic Sources In AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How To Track Different Traffic Sources In AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.