ECommerce and Email Marketing go in tandem. If you own the online business, you have the option of marketing the store however you would like to.
It may appear straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Track Every Links In My Email In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is utilized as the basis for future newsletters.
There is a possibility of locating data such as CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How To Track Every Links In My Email In AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them. It speeds the process and you don’t have to tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you must wait for confirmation from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Track Every Links In My Email In AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Track Every Links In My Email In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with an online form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.