ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.
On paper, it could appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Track Links In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and will be used as the one to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How To Track Links In AWeber
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It speeds the process and you won’t feel the tension. It will accept these types of files when importing:
You can choose between using an already-generated subject line or creating your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. How To Track Links In AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Track Links In AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.