ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store in the way you wish to.
In writing, this might sound easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Trigger A Campaign In AWeber Using Clickfunnels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service built in HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating data such as CTA when you change an element of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. How To Trigger A Campaign In AWeber Using Clickfunnels
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. How To Trigger A Campaign In AWeber Using Clickfunnels
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) How To Trigger A Campaign In AWeber Using Clickfunnels
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.