ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Trigger A Campaign In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option for future newsletters.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Trigger A Campaign In AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so that you don’t experience the anxiety. They accept these file types when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. How To Trigger A Campaign In AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How To Trigger A Campaign In AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.