ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store however you would like to.
On paper, it might sound easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How To Turn Off AWeber Blog Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
So when you choose the template, make sure to find one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used to determine the best option to send out future emails.
It’s possible to find data like CTA when you alter a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. How To Turn Off AWeber Blog Broadcast
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so you don’t have to anxiety. They accept these file types when importing:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. How To Turn Off AWeber Blog Broadcast
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Turn Off AWeber Blog Broadcast
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.