ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store the way you want to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How To Turnb Off Confirm Opt In On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be utilized as the basis to send out future emails.
It is attainable to discover data like CTA when you change an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How To Turnb Off Confirm Opt In On AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How To Turnb Off Confirm Opt In On AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Turnb Off Confirm Opt In On AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.