ECommerce and Email Marketing go together. In running an online store, you have the ability to promote your store the way you want to.
It could seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Update Signature On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it can be used as the one for any future newsletters.
There is a possibility of locating information such as CTA in the event that you change an element or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. How To Update Signature On AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process so you don’t have to tension. It will accept these types of files for import:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. How To Update Signature On AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) How To Update Signature On AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber provide support for customers?
They do. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.