ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How To Upload A Email List To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be used as the one for future emails.
It is attainable to discover details like CTA in the event that you change a particular part or design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, etc. How To Upload A Email List To AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you don’t have to anxiety. They accept these file types when they import:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. How To Upload A Email List To AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) How To Upload A Email List To AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.