ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How To Upload A Photo In AWeber Broadcast Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be utilized as the basis for any future email campaigns.
It’s possible to find information like CTA when you alter a particular part of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Upload A Photo In AWeber Broadcast Message
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so you won’t feel the tension. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How To Upload A Photo In AWeber Broadcast Message
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) How To Upload A Photo In AWeber Broadcast Message
What is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.