ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store however you would like to.
In writing, this could sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How To Use Another Broadcast From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates work with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis for future newsletters.
There is a possibility of locating information such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. How To Use Another Broadcast From AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the information, it’s easy to transfer them. It will speed the process and that you don’t experience the tension. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How To Use Another Broadcast From AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How To Use Another Broadcast From AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.