ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the ability to promote your store the way you want to.
It could sound simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How To Use AWeber For Forms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with an RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future email campaigns.
There is a possibility of locating details like CTA when you change one particular aspect in the layout. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. How To Use AWeber For Forms
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process so you won’t feel the stress. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How To Use AWeber For Forms
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How To Use AWeber For Forms
What is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.